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Resume

Farzad Vafaei — AI & Technical SEO Engineer

Eight-plus years across digital marketing, technical SEO and software, backed by a BSc (Honours) in Computer Science.

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Experience

Where I've worked

Independent Practice

Independent AI and Technical SEO Projects

Fall 2025 – Current · Remote in Toronto

  • Advanced AEO/GEO, agentic AI, and software development skills through HubSpot, IBM, and Google AI training while building production-ready marketing tools with PHP, Python, Go, APIs, Lovable, Cursor, and Claude Code.
  • Built scalable SEO systems for programmatic local pages, AI-search tracking, reporting, backlink outreach, GBP automation, digital PR, web scraping, and paid-media protection.
  • Provided selective freelance technical SEO and growth support to Atlas Designs, The Foundation Kings, Home Additions Toronto, and other local home-industry businesses, achieving top visibility across Google and AI-driven search experiences within 60 days.
  • Increased Ahrefs Domain Rating (DR) from 2 to 50+ in two weeks through digital PR, press releases, Reddit strategy, and large-scale backlink outreach using advanced scraping, prospecting, and automation workflows.

Sona Visual Inc.

Technical Marketing Specialist

Fall 2023 – Fall 2025 · Remote in Toronto

  • Led full-funnel SEO and performance marketing strategies, integrating traditional optimization with emerging AI-driven discovery channels.
  • Optimized and rebuilt corporate WordPress websites through technical SEO, entity optimization, site architecture improvements, and content enhancements.
  • Executed growth campaigns across Instagram, TikTok, and YouTube using data-driven scheduling and performance analysis.
  • Supported nationwide SEO expansion initiatives, building over twenty SEO optimized websites contributing to scalable organic growth across multiple Canadian cities.
  • Designed automated email marketing workflows and campaigns for segmented and custom audiences.
  • Developed a cutting-edge WordPress plugin with LLM APIs to modernize content production, automate workflows, improve data analysis, and optimize marketing performance.

ParseHub Inc.

SEO Specialist

Spring 2022 – Fall 2023 · Remote in Toronto

  • Led keyword research, competitor analysis, SEO reporting, and website optimization using Google Analytics, Ahrefs, and SEMrush to improve rankings for target keywords.
  • Produced informative and engaging blog posts and YouTube videos, achieving large increases in organic traffic.
  • Executed strategic link-building and outreach campaigns, earning valuable backlinks.

North Solutions Inc.

Marketing Specialist

Summer 2018 – Winter 2021 · Remote in Toronto

  • Delivered CRM, CMS, IT consulting, web/app development, e-commerce, SEO, cloud, performance, and security solutions while managing projects from planning through deployment.
  • Worked directly with global clients, including CMS, viral marketing, and web development for YOKKAO Inc. and Debian-based SMTP infrastructure for AEP Beauty (Self Shero Inc.).

Multimatic Inc.

Communications Specialist

Summer 2017 – Summer 2018 · Markham, ON

  • Led the redesign of three corporate websites, improving mobile usability, visual design, and overall digital experience.
  • Developed a WordPress-based internal business application and provided technical support across SAP, networking, and cloud systems.

MadWhips Inc.

Social Media Coordinator

Fall 2015 – Spring 2017 · Toronto, ON

  • Built a Python web scraper to curate automotive content, managed social media profiles reaching 12M+ globally, and interviewed, trained, and managed university co-op students.

WiConnect Inc.

Junior Developer, IT Co-op Student

Summer 2015 – Fall 2015 · Toronto, ON

  • Resolved a critical Moodle database failure for a pharmaceutical college, securely migrated and optimized confidential data and server infrastructure, and provided software, hardware, and network support for major client SkyPower.
Education

Computer Science

Bachelor of Science (With Honors), Computer Science

Ryerson University

May 2013 – 2017 · Toronto, ON · Cumulative GPA 3.7 / 4

Skills

Technical & marketing skills

Search & AI Visibility
Technical SEOCrawling · Indexing · Architecture · Core Web VitalsEnterprise SEOAI Search OptimizationAEOGEOLLM VisibilityLocal SEOProgrammatic SEOGoogle Business ProfileEntity SEOOn-page SEOSite Architecture
Research & Authority
Keyword ResearchCompetitor AnalysisDigital PRLink BuildingDomain AuthorityCROReddit & Community MarketingGrowth Strategy
Platforms & Tooling
Google AdsGA4Google Search ConsoleGoogle Tag ManagerAhrefsSEMrushScreaming FrogSEO PowerSuiteScrapeBoxGSAWordPress SEOWeb DesignAnalyticsGA4 · Search Console · Custom dashboards
Engineering
PythonAutomation · Scraping · APIsPHPWordPress plugins · Custom CMS logicGoHigh-throughput data pipelinesJavaScriptHTMLCSSWordPress DevelopmentREST APIsGoogle Cloud APIsLLM APIsModel-backed product featuresAPI IntegrationsGitVersion controlDockerReproducible scraping infrastructureLinuxServer operations · Deployment
AI & Automation
PlaywrightHeadless browser automationWeb ScrapingAI/LLM AutomationAgentic AI WorkflowsPrompt EngineeringAutomationAgentic workflows · Schedulers · PipelinesCRM / Dashboard DevelopmentLovableFull-stack app prototyping & deliveryCursorAI-assisted engineeringClaude Code
Leadership & Commercial
Team LeadershipAgency ExperienceSales Experience
Certifications

Continuous learning

IBM Generative AI for Digital Marketing
IBM SEO Mastery
Google AI Professional
Google Analytics
Google Ads
Google Tag Manager
Google Search Console
HubSpot AEO Fundamentals
Meta Certification
Yoast SEO Certification
ITIL4 Certification