AI & TechnicalSEO Engineer
I'm Farzad Vafaei, I combine search strategy, AI, software development and automation to build marketing systems that scale.
Years Digital Marketing
Computer Science (Honours)
SEO Websites Built
Certifications
Technical SEO
AI Search / AEO / GEO
SOFTWARE / SCRAPING / AUTOMATION
Systems I've engineered
Software built to make SEO efficient. Programmatic page and content generation, data pipelines, backlink and outreach automation, custom reporting infrastructure and more.
Mass Elementor SEO Page Creator
Duplicates an approved Elementor template at scale from structured CSV or JSON input to generate service and location landing pages.
System architecture
- → Structured dataset (CSV / JSON)
- → Template resolver → Elementor clone
- → Token replacement across content blocks
- → Slug + Yoast metadata writer
Mass Blog Writer & Scheduler
Ingests structured JSON from a custom AI/humanization workflow and publishes formatted WordPress posts on a defined calendar.
System architecture
- → AI generation + humanization workflow
- → Structured JSON payload
- → WordPress ingestion endpoint
- → Formatter → categories, metadata, media
Google Maps Business Scraper
A high-throughput Google Maps business data collection pipeline built in Go and containerised for Linux servers.
System architecture
- → Job queue + concurrency controller (Go)
- → Containerised workers (Docker)
- → Result normalisation & de-duplication
- → Structured export for analysis
Automated Outreach & Digital PR Engine
Browser automation that processes curated business websites and submits personalized outreach through public contact forms.
System architecture
- → Curated target list intake
- → Playwright crawl → contact form detection
- → Claude API message contextualisation
- → Proxy + CAPTCHA layer
Unified SEO Intelligence Platform
A white-label SEO client reporting and intelligence platform that replaces fragmented reporting workflows across multiple applications.
System architecture
- → Analytics + Search Console connectors
- → Rank & AI-visibility collectors
- → Normalised metrics store
- → Multi-tenant white-label dashboards
Google Ads Click Fraud Monitor
A WordPress plugin that monitors IP activity tied to paid traffic and exports repeat offenders for bulk Google Ads exclusions.
System architecture
- → Traffic listener with paid-source attribution
- → IP activity aggregation windows
- → Repeat-pattern surfacing
- → Exclusion list export
Google Business Profile Content Automator
Detects new blog or approved social content and republishes relevant updates to connected Google Business Profiles.
System architecture
- → Content change detection (feed / webhook)
- → Relevance + formatting layer
- → GBP API publisher
- → Per-location scheduling
AI Digital PR Platform
A client-facing app that drafts structured press releases, generates supporting creative and submits approved releases via vendor APIs.
System architecture
- → Intake form (headline, facts, talking points)
- → Claude-backed release composer
- → Creative generation fallback
- → Approval gate
Yoast AutoMeta AI
A WordPress plugin that scans pages missing primary keywords, meta titles or meta descriptions and generates them with the OpenAI API for review before saving.
System architecture
- → Admin scan for missing Yoast metadata
- → HTML parsing + keyword extraction
- → OpenAI prompt layer for title / description
- → Editable review UI
Marketing problems, solved
Projects show what I build. Case studies show the search and growth problems behind them.
Atlas Designs
Selective freelance technical SEO and growth support for a Toronto home-industry business, focused on visibility across Google and AI-driven search experiences.
The Foundation Kings
Technical SEO and growth support for a local home-industry business, with a focus on local search coverage and authority building.
Home Additions Toronto
Local search and AI search visibility work for a Toronto home additions business built on programmatic page generation.
Tools I've built
I prefer building solutions to repetitive marketing problems instead of adding another monthly SaaS subscription.
Mass Elementor Page Creator
Problem solved
Building hundreds of service and location pages by hand.
Clones an approved Elementor template from CSV or JSON and populates content, slugs and Yoast SEO fields automatically.
Blog Writer & Scheduler
Problem solved
Having to generate blogs and schedule them one by one on WordPress.
Ingests structured JSON from an AI/humanization workflow, creates WordPress posts and schedules them against a calendar.
Google Maps Scraper
Problem solved
Gathering local businesses require a lot of time or money with VAs and/or APIs.
A Go-based, containerised business data pipeline for local SEO research, competitive analysis and market intelligence.
Form Outreach Engine
Problem solved
Having to manually contact websites for link building.
Playwright automation that detects public contact forms and submits contextualized outreach generated with the Claude API.
SEO Intelligence Dashboard
Problem solved
Client reporting requires a ton of manual work and templating, and/or expensive subscriptions.
White-label dashboard consolidating keyword tracking, SEO performance, AEO/GEO visibility and LLM monitoring.
LLM Visibility Tracker
Problem solved
Manual research with a fresh footprint or expensive tools.
Monitors how brands and entities surface inside AI search answers, tracking coverage and citation patterns over time.
Click Fraud Monitor
Problem solved
Repeat paid clicks quietly drain ad spend.
WordPress plugin tracking paid-traffic IP activity across 24h / 7d / 30d windows with bulk Google Ads exclusion export.
GBP Automator
Problem solved
Google Business Profiles go stale between content pushes.
Detects new blog or approved social content and republishes relevant updates to connected Google Business Profiles.
Press Release Studio
Problem solved
Press release production and distribution needs a review step clients trust.
Drafts structured releases from client input, generates creative when needed, and submits approved releases via vendor APIs.
LLM Content Plugin
Problem solved
Content production workflows sit outside the CMS.
A WordPress plugin built with LLM APIs to modernize content production, automate workflows and support data analysis.
Yoast AutoMeta AI
Problem solved
Having to manually fill out meta data from scratch or generate and copy and paste them one by one.
A WordPress plugin that scans pages missing primary keywords, meta titles or meta descriptions, then generates them through the OpenAI API and lets you review and edit before saving.
Skills & technology ecosystem
Hover a group to explore the stack behind it.
How pages get found, by crawlers and by models.
Research → Strategy → Build → Automate → Measure → Iterate
Ten plus years across development, marketing and search
Fall 2025 – Current
Independent Practice
Independent AI and Technical SEO Projects
Remote in Toronto
Fall 2023 – Fall 2025
Sona Visual Inc.
Technical Marketing Specialist
Remote in Toronto
Spring 2022 – Fall 2023
ParseHub Inc.
SEO Specialist
Remote in Toronto
Summer 2018 – Winter 2021
North Solutions Inc.
Marketing Specialist
Remote in Toronto
Summer 2017 – Summer 2018
Multimatic Inc.
Communications Specialist
Markham, ON
Fall 2015 – Spring 2017
MadWhips Inc.
Social Media Coordinator
Toronto, ON
Summer 2015 – Fall 2015
WiConnect Inc.
Junior Developer, IT Co-op Student
Toronto, ON
Certifications
AI, search and analytics training from Google, IBM, HubSpot and others.
Marketing was never supposed to be separate from technology.
I started in computer science and IT, moved into marketing, and specialised in search. Today I work where search, AI, automation and software overlap.
Read the full story
“Like a car, great search performance is engineered: the right strategy, the right engine, the right execution.”
Farzad Vafaei
Let's build something that matters.
I'm currently open to full-time and contract remote opportunities across Technical SEO, AI Search, marketing automation and growth engineering.