I'm Farzad Vafaei, an AI & Technical SEO Engineer based in Toronto, working at the intersection of search, AI, automation and software.
I studied computer science at Ryerson University and graduated with honours. My early working years were spent in IT and systems work: servers, migrations, database recovery, network support; the unglamorous side of technology where things either work or they don't.
Marketing came next, and the two never felt separate. Campaigns, landing pages and analytics are software problems wearing different clothes. Once I understood how acquisition actually worked, the engineering background stopped being a footnote and became the advantage.
Search is where the two disciplines meet most directly. Crawling, indexing, architecture, templating, structured data and performance are all engineering concerns; keyword and entity strategy is a marketing one. I spent years running both sides for agencies and in-house teams.
As answer engines and LLM-powered search changed how discovery works, the questions changed too: not just how a page ranks, but whether a model can quote it, and whether the entity behind it is legible. AEO and GEO are now part of every strategy I write.
Today I build the systems behind the strategy; programmatic page generation, scraping pipelines, outreach automation, WordPress plugins, reporting dashboards and agentic AI workflows. When the tooling doesn't exist or costs more than it should, I write it.
How pages get found, by crawlers and by models.
Fall 2025 – Current
Independent AI and Technical SEO Projects
Remote in Toronto
Fall 2023 – Fall 2025
Technical Marketing Specialist
Remote in Toronto
Spring 2022 – Fall 2023
SEO Specialist
Remote in Toronto
Summer 2018 – Winter 2021
Marketing Specialist
Remote in Toronto
Summer 2017 – Summer 2018
Communications Specialist
Markham, ON
Fall 2015 – Spring 2017
Social Media Coordinator
Toronto, ON
Summer 2015 – Fall 2015
Junior Developer, IT Co-op Student
Toronto, ON
I'm currently open to full-time and contract remote opportunities across Technical SEO, AI Search, marketing automation and growth engineering.