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Case study

Sona Visual Inc.

Full-funnel SEO and performance marketing, corporate WordPress rebuilds, nationwide SEO expansion and an LLM-powered WordPress plugin for content production.

Client / Project
Sona Visual Inc.
Industry
Corporate / multi-city services
Role
Technical Marketing Specialist
Timeline
Fall 2023 – Fall 2025
Technical SEOCrawling · Indexing · Architecture · Core Web VitalsEntity SEOPerformance MarketingMarketing Automation

The Challenge

Corporate WordPress properties needed technical remediation while the business expanded organic coverage across multiple Canadian cities.

Strategy

Integrate traditional optimization with emerging AI-driven discovery channels, and make expansion repeatable rather than bespoke per city.

Technical Implementation

Optimized and rebuilt corporate WordPress websites through technical SEO, entity optimization, site architecture improvements and content enhancements.

Developed a WordPress plugin using LLM APIs to modernize content production, automate workflows, improve data analysis and optimize marketing performance.

SEO / AI Search Strategy

Supported nationwide SEO expansion initiatives, building over twenty SEO-optimized websites contributing to scalable organic growth across multiple Canadian cities.

Evidence

Google Search Console
Add a Search Console performance screenshot here.
Ahrefs
Add an Ahrefs organic / DR graph here.
AI Search
Add an AI Search / LLM answer citation example here.

Results

  • Over twenty SEO-optimized websites built to support nationwide expansion.
  • Automated email marketing workflows for segmented and custom audiences.
  • Growth campaigns executed across Instagram, TikTok and YouTube with data-driven scheduling.

What I built

  • LLM-powered WordPress content plugin
  • Automated email marketing workflows
Technologies
WordPressPlugin development · Programmatic pagesPHPWordPress plugins · Custom CMS logicLLM APIsModel-backed product featuresGA4AutomationAgentic workflows · Schedulers · Pipelines
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Available for work

Let's build something that matters.

I'm currently open to full-time and contract remote opportunities across Technical SEO, AI Search, marketing automation and growth engineering.

Start a conversationfarzadv95@gmail.com
AvailableOpen to Full-Time & Contract OpportunitiesToronto, Canada · Remote