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AEO/GEO

What AEO and GEO Actually Change About SEO Work

Answer engines and generative results reward entity clarity and quotable structure — here is how that changes day-to-day priorities.

Jan 22, 2026 · 6 min read · Farzad Vafaei

Answer Engine Optimization and Generative Engine Optimization are not a rebrand of SEO. They shift the unit of success from a ranked URL to a cited claim.

Entities over keywords

Models resolve who you are before they decide whether to quote you. Consistent naming, consistent structured data, and consistent cross-references matter more than density.

Write in quotable units

  • Answer the question in the first sentence under the heading
  • Keep claims self-contained so they survive extraction
  • Attach evidence — dates, numbers, sources — to the claim itself
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